The ‘Wow-factor in product innovation overrated? symposium hosted by BeaconPartners and CQM considered issues such as the importance of consumer choice, and the balance between achieving distinction and avoiding disappointments. Speakers included Ruud van Lieshout (CQM), Caspar Chorus (TU Delft), Quintijn Innikel (BeaconPartners) and Ton van der Pluijm (Reckitt Benckiser).
Would you like to know more? Please contact Bert Schriever.