Symposium ‘Wow-factor in product innovation overrated?’

The ‘Wow-factor in product innovation overrated? symposium hosted by BeaconPartners and CQM considered issues such as the importance of consumer choice, and the balance between achieving distinction and avoiding disappointments. Speakers included Ruud van Lieshout (CQM), Caspar Chorus (TU Delft), Quintijn Innikel (BeaconPartners) and Ton van der Pluijm (Reckitt Benckiser).

Ruud van Lieshout
Ruud van Lieshout – Market research: which test makes the difference?

Caspar Chorus
Caspar Chorus – Customer particularly doesn’t want buyer’s remorse – a new science-based model to predict consumer behavior

Quintijn Innikel
Quintijn Innikel – Help: feature creep! Clear project management monitors consumer focus

Ton van der Pluijm
Ton van der Pluijm (Reckitt Benckiser) – Choices in product innovations: how does it really work. Do you know?

Would you like to know more? Please contact Bert Schriever.

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