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Define

Define

The define phase is about a clear project definition and getting support and approval for the execution. Two key elements in this phase are the Charter and the start of Stakeholder management.

Charter

A high-level project description of ‘which customers we are going to satisfy with what, by when and how this fits in our business’  will be summarized in a charter. To this end, the charter contains smart  descriptions of:

  • The business relevance – the link with the business roadmap en the reason why to do this project now and not another project.
  • The opportunity statement –  what needs to be innovated for whom.  What are the challenges, the target customers experience and what is their desired end-state.  Therefore the statement is written in the language of the customer. And it contains no solutions! The value proposition made by Marketing is input for the opportunity statement.
  • The objective statement – what will be delivered by the project, when and by whom.
  • In addition, the Scope,  Restrictions and Risks for the project are laid down in the charter.

A Charter or Project Start Document is common practice in R&D projects. It is a basic part of Project Management. In the DfSS Charter the focus is on those aspects which relate directly to customer satisfaction. It is not a replacement of the project management charter. Moreover, some very important and  typical project management aspects such as budgets, resources and timeline are not specifically addressed by DfSS.

Stakeholder management

In the define phase stakeholder management is initiated. R&D engineers do not work on their own on the project. They need to take into account the interests of the stakeholders.  Innovation projects typically have many different stakeholders, each having their own personal and business interest.  Stakeholder management  involves an enrollment plan. This is a plan how and when to engage every key stakeholder.

The human behavior factor is crucial to achieve the improvement results. In the end, it is the people who sustain changes.  Stakeholder management aims at success and evaluation criteria that are agreed to by all key stakeholders. And of course at obtaining management approval for executing the project.

CQM

The typical CQM way of working to make the statements in the charter clear and smart in combination with stakeholder management prevents a false start of the project. This approach frequently results in a shorter development time.

In order to facilitate the Define phase, CQM developed templates for the DfSS Charter, Value propositions and Stakeholder management. See more at: /free-templates.

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Design for Six Sigma

* Process improvement strategies such as Six Sigma help to understand and tackle bottlenecks in the production phase in a structured manner. However, about 75% of production problems can be traced back to bad choices in the design phase. To guarantee high quality faster and with lower costs, it is therefore necessary to focus on statistical dispersion (variance reduction) starting at product development. By embedding the desired quality during the design process – Design for Six Sigma (DFSS) – we realize a cheaper process and shorter time to market! *

Define

This phase is about a clear project definition and getting support and approval for execution.

Identify

The main objective for this phase is to describe in more detail who the target customers are and what exactly makes them happy.

Design

This phase results in a high level design , the ‘product architecture’, for the selected concept.

Optimize

The objective of the optimize phase is to generate a detailed product design.

Verify

This phase focuses on the preparation for mass production and realizing the market introduction.

Monitor

In this phase, user, customer and stakeholder satisfaction will be verified.

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